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Viviva Watercolor sheets - 16 Colors

Hello, I'm Aditya. I founded Viviva Colorsheets from my dorm room in med-school as a 2nd year student in GS Medical School, Mumbai in late 2015. I have always been fond of water coloring, but after joining med-school I found that I hardly ever painted. It was so inconvenient to carry all the equipment - the pans, tubes, palettes… ughhh! A diagnostic technique that involves picking a colored substrate off a paper sparked the though: What if I tried to make a sheet with water colors on them. The idea stuck and I started looking for a way to do it. Over half a century ago, my grandmother used a particular Japanese liquid watercolor that she recommended might work in dried form and this was a big breakthrough. I collaborated with an expert on colorants to develop the technology. It took us over 2 years and tens of iteration till we got them to be just right. This is where my brother Rohan joined in to help with building the product and the brand. Our mission with Viviva was clear from the beginning: We wanted to share with the world the same joy that I felt by being able to paint anytime without a mess.

 

The name for the brand was an almost obvious choice: Vi Vi Va are our grandmother's initials. 'Viva' or a minor variation of it in almost all Latin based languages means - Lively. That perfectly described our colors and the woman they are named after.